Senior UI/UX Designer

A dynamic and user-centric designer with 15+ years of accomplishments and experience translating content into conceptual designs for a broad set of software, digital marketing, and informational needs. Adept in information architecture and developing end-to-end user experiences. A creative UX designer who collaborates with cross-functional teams, including development teams and customer accounts, to shape new business opportunities. A professional creator who works and communicates with product owners and developers to forge strategic partnerships and relationships with internal and external sources. A curious mind to search, research, and test with a passion for designing efficiency and purpose.

Working Areas of Expertise

Skills

Languages: CSS, HTML.
Environments: Windows, MacOS, iOS, Android, Microsoft, SalesForce, Hubspot, HatchBuck CRM.
Software: Figma, Sketch, Adobe XD, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Jira, Kanban, Scrum, Salesforce,
Microsoft Word, Microsoft Excel, PowerPoint.
Design: UX/UI design, Ideation, High-fidelity Prototyping, Design Systems, Wire-framing, Mockups, Design systems, Information Architecture, Design reviews, SAAS design, Product design, Web design, Branding, and All print medium design.
Methodology: Design Thinking, Agile.
User Research: Personas, User stories, A/B testing, Usability testing, Research tools.
Branding: In-depth knowledge of branding to ensure the company message aligns with UX/UI design.
Communication: Excellent communication skills between customers, stakeholders, project managers, and developers.
Empathy: High levels of empathy to understand user challenges and user journeys.
Analytical: A detail-oriented mind and Analytical thought process that understands business systems and processes.

Experience

Senior UX/UI Designer | 08/2022 – 4/2024

Cisco Systems – (Remote) San Jose, CA

Carl, a seasoned UX/UI designer at Cisco Systems, led the development of QBR (Quarterly Business Review) software, leveraging design thinking methodology. He addressed customer network issues, empowering engineers to deliver insightful QBR presentations. By integrating real-time data, Carl designed the QBR to facilitate the creation of tailored project plans and activities to drive specific outcomes for customers. His user-centric approach and iterative design processes ensured seamless usability, fostering stronger client-engineer relationships. Carl’s expertise enhanced product functionality and drove tangible business impact, positioning him as a pivotal innovator in the tech landscape.

Key Achievements:

• Carl spearheaded the UX/UI design of QBR (Quarterly Business Review) software at Cisco Systems, addressing critical network issues faced by customers.
• Implemented design thinking methodology to create an intuitive and user-centric interface, streamlining the process for engineers and account managers to troubleshoot, create solutions, and present QBRs.
• Design UX to integrate real-time data insights into the software, enabling engineers to identify and collaborate with customers to achieve specific outcomes.
• Collaborated closely with stakeholders to understand user needs and pain points, resulting in a seamless user experience.
• Collaborated with stakeholders to design the UX/UI for six separate core products while at Cisco.

Senior UX/UI Designer | 08/2018 – 07/2022

SolidNumber, a FinTech Startup – Lehi, UT

Carl created the branding for Solid#, a fintech startup. He supported its product, OfficeCard, and quickly built and produced collateral for logos, support documents, and websites for Solid#. Carl worked with the founders to create strategies for the marketing and sales efforts of their software products. Carl designed admin, B2B, and B2C experiences and user interfaces for the new software. He took the lead in working remotely with the development team to manage, produce, and deliver their final products.

Key Achievements:

• Carl created the company brand and collateral for Solid# and its products from the ground up.
• He worked with the founders to design UX/UI and SolidNumber’s core products.
• He managed the BookDrop account and collaborated with Bookdrop to build gobookdrop.com.
• He worked with the Solid# founder to build websites for Solidnumber.com, OfficeCard.com, and CashDrop.com.
• Collaborated with product owners to design SolidNumber’s app; designed and produced the UI/UX; took the lead to manage, build, and complete the final app with remote developers.

Senior UX/UI Designer | 06/2013 – 7/2018

ControlPad, a SaaS Startup – Orem, UT

Carl executed a creative strategy and designed end-to-end user experiences for new and existing software. He consulted with clients and product owners to assess and identify future software needs and solidify feature requests using an agile

methodology. Carl translated specs and features into wireframes and prototypes, then participated in cross-functional teams to develop and produce quality customer-focused applications to meet business objectives and goals.

Key Achievements:

• Successfully implemented an agile project management methodology and onboarded custom development clients; stepped in as project manager to their software development within the first 30 days of hire.
• Designed a UI for immediate implementation and began developing the new UX to be presented to the development team within the first seven days of hire.

Owner | Art Director | 08/2006 – 07/2022

The Electric Company – Provo, UT

Direct all operational functions of a consultation, branding, and design firm, including marketing, sales, team development and performance activities, client relationship management, and project management. Oversee UX/UI design, creative marketing conceptualization, branding research, web design, and Internet marketing, and simultaneously lead multiple projects from ideation to completion. Collaborate with designers and consultants to create conceptual designs and execute their vision and objectives. Provide consulting and consistent support to foster client relationships.

Key Achievements:

• Consulted with and pioneered creative account management and design for over two hundred local and national clients, including The Walton Group, Caselle, Magleby Construction, Central Bank, C&A Construction, eSchool Provo School District, Provo City, Geneva Rock, KeyStone Learning Systems, and The University Mall, to name a few
• Won the Silver Medal for the Neenah Paper Design Contest for branding and logo design.
• Won the Golden Spike Award for brochure design.
• Organized and project-managed teams to design and produce three Oregon independent phone books.

Education and Training

Apprentice | Lance Turner Graphic Design, 07/1996

• Collaborated with six clients to understand clients’ visions and requirements to develop effective, individualized design solutions while working under the award-winning architect and designer
• Managed two projects simultaneously, ensuring timely delivery and adherence to client specifications, proactively addressing and resolving client inquiries and issues to maximize client satisfaction
• Created multiple logo iterations, incorporating client feedback to refine and perfect the final designs while promoting consistency in branding across all marketing materials
• Implemented graphic design principles to create visually cohesive and aesthetically pleasing designs, coordinating color schemes and typography to convey the desired brand message

University of Utah UX/UI Design May 2022 

Utah Valley University SIX SIGMA IN PROJECT MANAGEMENT PROFESSIONAL PROGRAM Nov. 2021 

Ishii Design – Provo, UT | Apprenticeship Graphic Design, 05/1992

Designed, produced, and print managed design projects for live clients under the supervision of Daniel Ishii, award-winning art director for Standard Oil.

Journey To Mastery Sales Training (JTM) – Salt Lake City, UT | Certificate

Awards

Neenah Paper’s Western Regional
Second place for logo design.

PRSA Golden Spike Award
Golden Spike award for brochure design.

Volunteer/Community Engagement

Provo Elks Lodge

The Elks members elected Carl as the Leading Knight to the Exalted Ruler of Lodge 849.

Key Achievements:

• Provo Elks Veterans Committee.
• Created and produced Veteran’s Baseball with the Elk’s Veteran’s Committee and Orem Owlz.
• Provo Elks Lodge Charter Organization Representative for Utah’s Boy Scout Troop 51
• Christmas Charity
• Camp Wapiti
• Youth Scholarships and Programs.

Sheroes United
Board Member · Mar 2022 – Feb 2023

As a Sheroes board member, I help the CEO fulfill the long-term interests of Sheroes United. They are fulfilling their mission of stopping domestic violence and human trafficking. I assisted in overseeing and directing business operations, helping set policies, approving business decisions, and fulfilling fiduciary responsibilities.